Data/ Analytics function in the business- Why?

Data and Analytics help you shape the future of the company.

In order to achieve this, you need to have a data/ analytics function in your business.

Why do you need it and what are the advantages in having someone in charge of this domain in the business?

Below is  a list of functions that this person should be in charge of:

Leading the data domain:

  • Building the analytics and business performance infrastructure, based on understanding the needs of all the business units/ stakeholders in the company
  • Building the analytics platform and choosing the right tools
  • Providing direction for the data domain in the company, taking ownership of all data processes
  • Creating a good communication and work processes between the different units in the company, to make the analytics productive and more efficient

Creating Business Insights:

  • Improving the business performance by research of data and conduction of quantitative analysis
  • Making business insights out of raw data
  • Supporting decision making based on facts and solid data (rather than “gut feeling” and assumptions)
  • Defining, Controlling and measuring company’s KPIs 
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