Data.
Insights.
Business Value.
I help companies grow their business through data
Nice to meet you...
Data provides companies a comprehensive understanding of their customers and their needs.
I consult and help businesses who wish to plan or improve their data and analytics capabilities, in order to optimize their business performance.
I help businesses to:
- Become more data-driven
- Make decisions based on a thorough understanding of their customers and their needs, using their business data
- Design/build data analytics capabilities
- Transform the data into an asset and leverage it to create a competitive advantage
- Optimize the product offering, marketing, services and other processes in the business
My goal is to help businesses translate data into actionable business insights, that will eventually be translated into financial value-
increase in revenues and/or cost reduction.
We can reach that via:
Building the analytics and business performance platform, based on understanding the needs of all the business units/ stakeholders in the company
Choosing the right tools that will answer the business analytics requirements
Defining, controlling and measuring company’s KPIs
Transforming raw data into actionable business insights
Improving the business performance by research of data and quantitative analysis
Supporting decision making based on facts and solid data
Creating a good communication and work processes between the different units in the company, to make the analytics productive and more efficient
The Process
Business Analysis
Review your business model and goals, short and long term strategy, as well as marketing plans.
Learn about your business questions and problems
Business KPIs
Define and develop your business Key Performance Indicators.
The business KPIs will allow you to raise alerts, identify trends, and create a comprehensive view of the business
Data Exploration
Explore your database and current reports, and perform a gap analysis between the required and existing data
Data Analysis
Calculation and analysis of business KPIs , trends, irregularities and specific business problems, that were raised
Business Analytics Applications
Improving Customer Experience
A/B testing, new features, cross sell, customer’s journey and conversion optimization
Pricing
Strategy
Using data and user’s behavior to decide on the pricing strategy per product/ segment
Customer Segmentation
Segmenting the customers into different groups, based on several factors (e.g. geography, demographics, user behavior, loyalty levels, etc.)
Promotions and Retention
Design of special offers and promotions to the different segments, bonus management, user loyalty, reduction of churn rate
Payment Methods
Optimization
Improving e-payments offering to the customers, optimization of fees
Risk Control
and
Fraud Detection
Detection and Prevention of fraudulent activity (e.g. chargebacks), risk reduction of bonuses with significant spend, and more
Marketing- Acquisition Optimization
Detection of failure/ success factors in the user’s journey (funnel), real time analysis of campaigns, LTV and more
Inventory Management and Optimization
Based on analysis of seasonal effects, trends and forecasting of future events
Supply Chain Strategy and Management
Based on analysis of shipment and delivery times, shipment costs and more factors
Budget-
Planning
and Control
Based on statistical analysis and forecasting (bottom-up) and business strategy (top-down)